Practice of Public Relations, The 9780134170282 | 9780134170282 College of Saint Benedict and Saint John's University

Practice of Public Relations, The

13th Edition

Fraser P. Seitel
eISBN-13: 9780134170282

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in public relations.

 

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

 

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Sold By Pearson Education
ISBNs 9780134170282, 9780134170114, 0134170113, 0134170288, 9780134170282
Language English
Number of Pages 465
Edition 13th